Two weeks before the Gaucho BBQ Grill Apron launched in November 2022. The product was right. The photography was done. What remained was everything else. What We Finished The website was completed and tested. The product photography was placed and the copy was written — concrete, specific, no filler. The press release was drafted. And […]
Photography day for the Gaucho BBQ Grill Apron was in October 2022, four weeks before launch. We’d had the production units for three weeks. We knew what the apron did. The question was how to show it to people who didn’t. What We Decided Not to Do We rejected the studio flat-lay approach for the […]
