January 2026. The UK live-fire cooking market has been growing for five years. The category we identified as underserved in 2021 has become one of the most visible segments in outdoor food culture. Here is what the trends are showing and what they mean for how we build the brand this year. What the market […]
January 2026. The Gaucho Apron is approaching four years old. The design has not changed once since it was signed off in July 2022. Here is why, and what that says about how it was made. What unchanged means in context Most consumer products — particularly in the kitchen and outdoor categories — go through […]
Every January we ask the same question: what are we building this year, and why? In 2026, the answer is more focused than it has ever been, because the range is more complete than it has ever been. What we are prioritising First priority: make the gift set range more discoverable. Eight sets from Starter […]
February 2026 is Bison Hill’s fourth birthday. We founded the brand in Reigate, Surrey in February 2022, with one product in development and a clear brief: make the best live-fire BBQ kit available in the UK. Here is where the brand stands as it enters its fifth year. What four years looks like Fifteen or […]
