We had a strong intuition that the UK outdoor cooking market was growing and that live-fire cooking specifically was underserved. Intuition isn’t a business case. In the summer of 2021, we did the research to find out whether the numbers supported what we were seeing in our own cooking circles. What the Market Data Showed […]
Before we cut a single piece of fabric, we wrote a requirements brief. This is unusual for a consumer product — most apparel development moves straight from concept sketch to sample. We didn’t. The brief came from an industrial design background where you define success criteria before you start building, so you know when you’ve […]
