When we launched the Gaucho BBQ Grill Apron in November 2022, we faced a packaging decision that most new product businesses face: commission bespoke branded boxes, or find another way. Custom packaging for a first production run is expensive, slow, and commits you to a volume before you know whether the product will sell. We […]
Welcome to BBQ Stories, where the sizzle of the grill meets the heart of community storytelling. Nestled in the bustling ambience of Bison Hill, here is a gathering spot for BBQ enthusiasts from all walks of life. Here, you’ll find a rich tapestry of culinary tales, ranging from secret family recipes passed down through generations […]
November 2022 to November 2023. Twelve months from first product to full range. Here’s what that year actually looked like from the inside — what we shipped, what surprised us, what we got wrong, and what it built. What We Shipped We launched eight distinct products and four bundle sets in twelve months: The Gaucho […]