The first corporate enquiry came from a marketing agency. They wanted twelve Gaucho BBQ Grill Aprons branded with their client’s logo for a hospitality event. They’d found us through a search, liked the quality of the product, and wanted to know if we could put a logo on it. At that point, we couldn’t — not formally, not with a structured process and pricing. But the enquiry told us something important: there was a market we hadn’t planned for.
We launched the Corporate Personalised BBQ Apron in February 2024 at £49. The product is the Gaucho — same 12oz heavy denim, same eight utility features, same Protected Design construction. The personalisation layer adds company logo and, where required, individual employee names. The result is an apron that carries a brand identity without losing what makes the Gaucho worth wearing.
The Corporate Use Cases
The enquiries that followed the launch fell into four clear categories:
- Client gifts — companies wanting to send something genuinely useful to clients, not another branded pen or notebook
- Team-building events — organisations running outdoor cooking experiences and wanting branded kit
- Brand activations — food and drink brands using Bison Hill events as a platform, wanting their name visible throughout
- Hospitality — corporate entertainment where the host wants to look the part
What made the Gaucho right for all of these? It’s genuinely useful. Recipients don’t put it in a drawer. A premium denim apron with someone’s name on it gets worn — to the weekend BBQ, to the next event, wherever there’s fire and food. That ongoing visibility is worth something to a corporate buyer that a forgettable gift is not.
The Social Impact Angle
One element of our product story resonated more strongly in corporate conversations than we expected: the embroidery work is done by adults with learning disabilities. For companies with CSR commitments — and many corporate buyers now carry those commitments seriously — the fact that their order is supporting meaningful employment is genuinely significant. It came up unprompted in several conversations. We mention it plainly on the product page because it’s true and because people deserve to know it.
The Operational Benefit
Corporate orders are larger quantities than typical individual orders. A twelve-apron order, a twenty-apron order. That predictability is useful from a production planning perspective — we can schedule the embroidery work, plan the denim inventory, confirm lead times with more confidence. Individual personalised orders are unpredictable; corporate orders are batched and forecastable. Both are welcome. They serve different purposes in how we run the business.
