When we launched the Bison Skewer in September 2023, the core design decision was the flat blade. Unlike round rod skewers, the flat profile locks food in place — no spinning, no uneven cooking, no chicken thigh rotating away from the heat mid-cook. One skewer, £15. Solid product, clear purpose.
Within weeks of launch, the feedback started coming back with a consistent theme. Customers loved the skewer. They wanted more of them. “I need at least three to cook for four people” appeared more than once, in different words, from different customers. That’s not a complaint about the product — it’s a request about the range.
How Many Skewers Does a Family BBQ Actually Need?
Think through a standard kebab cook for four people. You need at least four skewers running simultaneously to feed everyone at the same time — more if you’re catering to different proteins or doing veg alongside. A single skewer is the right entry point for a solo cook or a test purchase. But for a family session, one skewer leaves you running multiple rounds, which means staggered eating, which is the thing everyone who takes BBQ seriously is trying to avoid.
Three skewers won’t cover four people perfectly, but they give you a working kitchen for a family session. You can run a round of chicken, rest while you run a round of lamb, reload the first skewer. It’s a usable quantity — enough to cook in rotation rather than waiting. Four would be ideal; three is the practical bundle size that works for storage, pricing, and the majority of the people who were asking.
The Trio Bison Skewer
The Trio Bison Skewer launched September 2023 at £35 — three flat-blade skewers, saving against buying three individually at £45. The flat blade is unchanged. The same stainless steel, the same anti-spin design, the same length for handling on a grill. Just three of them, packaged together, priced to reflect the reality of how people actually cook.
The Trio also unlocked something else. It became the skewer component of the Family BBQ Tool Set — a bundle that made more sense once we had a multi-skewer option rather than a single unit. One product decision created the conditions for another.
Bundles Should Reflect How People Cook
The single Bison Skewer still exists and still makes sense. Not everyone needs three. But the Trio exists because enough customers told us clearly that one wasn’t enough for their sessions.
Product bundles should reflect how people actually cook, not how a catalogue is organised. We didn’t create the Trio because it was tidy from a range-planning perspective. We created it because customers who were cooking for families needed it to exist. That’s the only reason a bundle earns its place.
