Have you ever received a package in the mail and cringed at the sight of an old, beat-up box with remnants of old shipping labels and torn packing tape? It’s not the most aesthetically pleasing sight, is it? But what if I told you that reusing those old boxes and envelopes is actually a sustainable and environmentally responsible practice?
74% of consumers care about the environmental impact of the products they buy. That was a finding of the third annual Business of Sustainability Index, a survey of over 1,000 American consumers conducted by PDI Technologies.
Bison Hill has gained attention for their unconventional and sustainable approach to packaging. We reuse old boxes and envelopes to send products, which some may argue are not the most attractive packages. But hey, it’s what’s on the inside that counts, right?
By reusing old boxes and envelopes, Bison Hill is reducing waste and conserving natural resources. The production of new packaging materials requires natural resources such as trees for paper and petroleum for plastic. By reusing old boxes, Bison Hill is reducing the demand for these resources and conserving them for future generations.
But let’s be real, packaging plays a critical role in customer experience. No one wants to receive a package that looks like it’s been through the wringer. That’s why Bison Hill has found a way to make their “ugly” packages look intentional and chic. Ugly boxes are friendly to the plant and use waste from around us. The Bison Hill store is close to other retailers so there are plenty of boxes that are put out for recycling which we repurpose for packaging.
But Bison Hill doesn’t stop there. They have also introduced a new packaging option for their retailers to use in-store, which is the use of pizza boxes to display and sell their products. Yes, you read that right – pizza boxes! This not only reduces waste but also provides a unique and eye-catching display option that can attract customers.
Bison Hill’s packaging approach reflects their commitment to transparency and authenticity. They are not afraid to show their customers the imperfect side of their business, which is the use of old boxes and envelopes. This honesty and transparency have helped to build trust with their customers and create a strong sense of community around their brand.
Bison Hill’s approach to packaging may not be the most conventional or aesthetically pleasing, but it’s certainly sustainable and environmentally responsible. By reusing old boxes and envelopes, introducing a new packaging option for retailers, and aligning with their overall design philosophy, Bison Hill is demonstrating that good design can be both beautiful and sustainable. Their commitment to transparency and authenticity has also helped to create a loyal customer base that appreciates their efforts to make a positive impact on the environment. So the next time you receive an “ugly” package, remember that it’s helping to save the planet!