We had a strong intuition that the UK outdoor cooking market was growing and that live-fire cooking specifically was underserved. Intuition isn’t a business case. In the summer of 2021, we did the research to find out whether the numbers supported what we were seeing in our own cooking circles. What the Market Data Showed […]
Before we cut a single piece of fabric, we wrote a requirements brief. This is unusual for a consumer product — most apparel development moves straight from concept sketch to sample. We didn’t. The brief came from an industrial design background where you define success criteria before you start building, so you know when you’ve […]
Choosing the right material for the Gaucho BBQ Grill Apron wasn’t a process of narrowing down options from a shortlist. It was a process of elimination. We tested five material categories before arriving at 12oz heavy denim, and each rejection was for a specific, documented reason. What We Tested and Why It Failed 8oz denim: […]
We looked at overseas manufacturing. We ran the numbers carefully. The cost difference was real — 40 to 60 per cent cheaper per unit depending on the supplier and the specification. That’s not a small margin. For a new brand with no customers and no revenue, it was a genuinely tempting option. We decided against […]
When we started researching live-fire cooking traditions around the world, we weren’t looking for a name or a brand identity. We were looking for knowledge. Specifically, we wanted to understand how cultures with centuries of live-fire experience had solved the practical problems we were trying to solve. What did they wear? What did they use? […]
It started the way most useful product ideas start: with something breaking at exactly the wrong moment. We were mid-cook, brisket on the fire, and the long fork we’d been using for two years finally bent under pressure. Not a dramatic snap — just a slow buckle that meant it was useless from that point […]
We tested more than six BBQ aprons before we decided to make our own. That process took the better part of a month, and by the end of it we had a cupboard full of products we wouldn’t recommend to anyone and a very clear picture of exactly what was wrong with the market. Too […]
