Two weeks before the Gaucho BBQ Grill Apron launched in November 2022. The product was right. The photography was done. What remained was everything else. What We Finished The website was completed and tested. The product photography was placed and the copy was written — concrete, specific, no filler. The press release was drafted. And […]
Photography day for the Gaucho BBQ Grill Apron was in October 2022, four weeks before launch. We’d had the production units for three weeks. We knew what the apron did. The question was how to show it to people who didn’t. What We Decided Not to Do We rejected the studio flat-lay approach for the […]
The first production units of the Gaucho BBQ Grill Apron arrived in September 2022. We’d signed off prototype four in July. The production run had started in August. Seeing the first batch was a different kind of moment from seeing any prototype — these were made to sell, not made to test. How We Checked […]
Personalisation was always part of the plan for the Gaucho BBQ Grill Apron. A name on an apron makes the object personal. It reduces the chance it ends up unused at the back of a cupboard. It turns a product into something specific to one person. That matters to us — we make things to […]
We applied for UK Protected Design registration on the Gaucho BBQ Grill Apron in August 2022 — before we’d sold a single unit. That decision took four months of research to arrive at, and it was the right call. What UK Protected Design Registration Covers The registration protects the design’s unique combination of features and […]
Prototype four of the Gaucho BBQ Grill Apron arrived in July 2022. We’d built in enough test cycles across the previous three iterations to know that we were close. The outstanding issues from prototype three were specific and solvable. We didn’t expect to be surprised. What Prototype Four Got Right Prototype four was nearly identical […]
We ran eleven live-fire test sessions across four prototypes of the Gaucho BBQ Grill Apron. Each one was a minimum of three to four hours. Shorter sessions don’t reveal strap fatigue, don’t expose problems with pocket access under sustained use, and don’t produce the fat-splash scenarios that matter for protection testing. We knew this from […]
At some point during the development of the Gaucho BBQ Grill Apron we had an internal debate about the bottle opener. It wasn’t a long debate, but it was a useful one. The outcome shaped how we think about every feature decision we’ve made since. The Debate One view: a bottle opener on a BBQ […]
Prototype three of the Gaucho BBQ Grill Apron arrived in May 2022. We’d spent the weeks since STEAMhouse implementing specific changes from the programme and from our own test notes. The hardware was right. The strap routing was corrected. What remained was the pocket system — and the pocket system was not right. What Was […]
The STEAMhouse Create Programme week in Birmingham gave us three things we couldn’t have got anywhere else. Not insights in the abstract — specific, actionable findings that went directly into the next prototype of the Gaucho BBQ Grill Apron. Three Things We Left Birmingham With 1. Our D-ring hardware spec was underweight. We’d specified a […]
