Farm shops, garden centres, local shops, and butchers have long been known for their high-quality, locally sourced food products. However, in today’s highly competitive market, independent food retailers must look for innovative ways to stand out and offer more to their customers. Stocking non-food products can be an excellent way for these retailers to differentiate themselves from their competitors and increase their revenue streams.
While some businesses remain hesitant to carry non-food items, there are several compelling reasons why farm shops and other independent food retailers should consider expanding their product range. One of the biggest advantages of stocking non-food items is that they are non-perishable and have a higher margin than fresh produce. Additionally, non-food items can be displayed on shelves, making them easier to manage and more visually appealing.
There are also practical considerations to take into account when it comes to stocking non-food items. Lack of space is often cited as a problem, but there are creative ways to address this issue. Retailers can use wall-mounted shelves or floor-standing displays to showcase their non-food products. They can also rotate their product offerings regularly to keep their displays fresh and interesting.
Another concern for retailers is maintaining their premium image. Some retailers fear that stocking non-food items will somehow reduce the premium nature of their stores. However, this is not necessarily the case. By stocking high-quality non-food products from premium brands like Bison Hill, retailers can enhance their reputation as a provider of quality products.
Bison Hill specializes in producing high-quality apparel and accessories that are made to last. By partnering with such a brand, independent food retailers can offer their customers premium products that align with their brand values and are likely to appeal to their customers.
For example, a butcher might stock Bison Hill’s Gaucho BBQ Aprons, which are durable, comfortable, and stylish. These aprons are perfect for butchers who work in a demanding environment and need protection from cuts and spills. Similarly, a farm shop might stock Bison Hill’s canvas tote, which is perfect for carrying groceries or farm supplies. These bags are made from high-quality materials and have a timeless design that appeals to people who value quality and style.
Partnering with a premium apparel brand like Bison Hill not only helps retailers differentiate themselves from their competitors but also creates an opportunity for cross-promotion. Independent food retailers can showcase Bison Hill’s products in their stores, and Bison Hill can promote the retailers on their websites and social media platforms with special content and promos. This kind of partnership can lead to increased brand exposure for both parties and help them reach new customers.
When choosing non-food products to stock, retailers should consider products that align with their brand values and appeal to their customers. For example, a farm shop might stock gardening tools, seeds, and other outdoor-related products that are relevant to their customer’s interests. Similarly, a local shop might stock artisanal candles, soaps, and other handmade products that reflect the community’s values and support local businesses.
Local and ethical products are often popular with customers who frequent farm shops and delis, as they like to know the story behind the product or brand and are willing to pay extra for quality. Household products, pet products, and big-ticket items like BBQ cookers can also be good choices. However, if a product is not working, retailers should be willing to pull the plug and try something else.
Independent food retailers like farm shops, garden centres, local shops, and butchers can benefit from stocking non-food products and partnering with premium apparel brands like Bison Hill. By offering a range of products that align with their brand values and appeal to their customers, these retailers can create a one-stop shop for their customers and differentiate themselves from their competitors. Additionally, partnering with a high-end lifestyle brand like Bison Hill can create an opportunity for cross-promotion and increased brand exposure, leading to new customers and increased revenue streams.
In today’s highly competitive market, independent food retailers need to look for innovative ways to stand out and attract customers. Stocking non-food products can be an effective way to differentiate themselves from their competitors and increase their revenue streams. By partnering with premium brands like Bison Hill, retailers can offer high-quality and stylish products that appeal to customers who value quality and style. To make the most of non-food opportunities, retailers should focus on products that align with their brand values and appeal to their customers, and be willing to try new products and adjust their offerings as needed. With the right approach, independent food retailers can thrive in today’s challenging market and continue to serve their local communities for generations to come.