March 2024. Sixteen months since the Gaucho BBQ Grill Apron launched. The design is identical to what we signed off in July 2022. The 12oz heavy denim, the eight utility features, the crossback strap configuration, the D-ring hardware, the Protected Design layout — unchanged. In consumer product terms, this is unusual. Most brands find a […]
In February 2024 we visited the embroidery workshop that does the personalisation work on our Gaucho BBQ Grill Aprons. We’d been working with this team since we set up the personalisation programme, but we hadn’t spent a full day there watching the work happen. We should have gone sooner. The workshop employs adults with learning […]
The first corporate enquiry came from a marketing agency. They wanted twelve Gaucho BBQ Grill Aprons branded with their client’s logo for a hospitality event. They’d found us through a search, liked the quality of the product, and wanted to know if we could put a logo on it. At that point, we couldn’t — […]
January 2024. Year two properly underway. December had been the best trading month we’d had. The range was the most coherent it had ever been. And we had four clear priorities for the year ahead — products in development, decisions already made, and one question we hadn’t answered yet. The Four Priorities First: the BBQ […]
December 2022 was technically our first Christmas as a trading business — but it wasn’t really. We’d launched in November with limited inventory and no preparation for Christmas demand. Stock ran short before the end of November. Some customers who wanted to order for Christmas couldn’t, because there was nothing left to order. We learned […]
When we launched the Gaucho BBQ Grill Apron in November 2022, we faced a packaging decision that most new product businesses face: commission bespoke branded boxes, or find another way. Custom packaging for a first production run is expensive, slow, and commits you to a volume before you know whether the product will sell. We […]
Welcome to BBQ Stories, where the sizzle of the grill meets the heart of community storytelling. Nestled in the bustling ambience of Bison Hill, here is a gathering spot for BBQ enthusiasts from all walks of life. Here, you’ll find a rich tapestry of culinary tales, ranging from secret family recipes passed down through generations […]
November 2022 to November 2023. Twelve months from first product to full range. Here’s what that year actually looked like from the inside — what we shipped, what surprised us, what we got wrong, and what it built. What We Shipped We launched eight distinct products and four bundle sets in twelve months: The Gaucho […]
The BBQ Cook and Dine Gift Set launched November 2023 at £84. It was our first set to put the Gaucho BBQ Grill Apron alongside tools in a single package — Gaucho, BBQ Blade, and Bison Skewer. We’d sold the apron and tools separately for a year. The Cook and Dine Set was the first […]
The Family BBQ Tool Set launched September 2023 at £70. Three products: the King Fork, the Trio Bison Skewer, and the BBQ Blade. The brief we set ourselves was specific: what does a cook actually need to run a complete family BBQ session from start to finish? Not what looks good in a box. Not […]
